A niche product refers to a specialized or targeted product that caters to a specific group of people with unique needs or interests. It is not designed for mass appeal but focuses on fulfilling the requirements of a specific market segment.
Sentences with «niche product»
Banks often have niche products for borrowers with a unique purchase — for example, manufactured homes or home construction. (realtormag.realtor.org)
Some of the smaller niche products in the industry come with relatively high fees of close to 1 % or even more. (fool.com)
Choose cards with well - known, high - value programs instead of niche products. (travelcodex.com)